The Influence of Ubud Destination Quality on Brand Image, E-Wom and Revisit Intention

Ubud Village is a well-known tourist destination in Bali, with its own distinct features and characteristics centered on culture arts such as dance, painting, architectural sculpture/carving, well beautiful natural beauty, making it viable option. Tourism for cultural, spiritual, recreational purposes. Because of the fierce competition among destinations, must continue to compete improve quality destination, image/brand that communicated through electronic media (e-WOM), which can influence intention visit revisit Ubud.The Servqual model was used measure consumer perceptions service at this location, consists five dimensions: tangible, empathy, reliability, responsiveness, assurance. Then there's impact Ubud's image / brand image, e-WOM intention. Data gathered from 156 domestic tourists who had visited previous three years. To establish complexity relationship between latent variables their indicators, data were analyzed using Partial Least Square (PLS) statistics Smart PLS 3.0 computer tool.The results study indicate each quality, have positive significant effect also has e-WOM. Other findings, are known be able mediate positively significantly indirect Destination Keywords: e-WOM, intention, DOI: 10.7176/EJBM/13-22-08 Publication date: November 30 th 2021